If you own or run a healthcare practice, you may never have felt the need to invest in search engine optimization. You can’t afford to put it off any longer, getting your healthcare services in front of those who need to see it doesn’t happen by accident. It doesn’t matter what branch of healthcare you specialize in you need to indentify your target audience. Your patients look for healthcare professionals the same way they look for restaurants…online. They look on Google for everything from cancer symptoms to the cost of a root canal. Will they find you?
Why is SEO necessary for the Healthcare Industry?
You may have gone into medicine with a sincere desire to help people and that is noble, but the healthcare industry is a business like any other. You may not enjoy that aspect of it but it doesn’t make it any less necessary. If you want your practice to thrive and the ability to help as many people as possible you’re going to need patients. Marketing means more patients.
More Reasons to Start SEO
There is another reason for healthcare professional to engage in SEO, it allows patients to find the specialists they are looking for in their local areas. If you’re a doctor this is in your best interests too. You can create profiles in local directories but that won’t be enough you still need to give patients a reason to choose you instead of another practice. Provide detailed information about what your specialty is and the experience you have. Encourage the patients you have to leave reviews for you. If that still isn’t enough for you then watch the video below.
Content & Local Keywords
Medical Search Engine Optimization isn’t simple and working with a digital marketing agency who understands the healthcare industry will make this a lot easier. Keywords are crucial to your marketing efforts, here’s an example “family doctor” is extremely vague but “family doctor taking patients in Tampa” is more direct. If you have multiple offices throughout the area then you need the right keywords to target each location.
Healthcare SEO has many ranking factors and “Content is King”. It gives you the chance to educate patients on topics relating to your practice and tell the public what you specialize in. You can take the opportunity to answer common questions, readers will come to view you as a professional they can rely on. Professionals and experts stand a better chance of grasping that elusive top spot.
Legitimate healthcare providers and solo practitioners are both coming to embrace SEO and the impact it can have on their practice.